The DUM Show Collegiate Columbia Jacket

The DUM Show Columbia Softshell Jacket became one of the most talked about giveaway items we have ever released. It showed up in photos, live streams, events, and everyday wear, quickly turning into a fan favorite and a status piece inside the community. People asked for it constantly, and we listened.

This is the 2026 model, upgraded and refined while keeping the identity that made it iconic.

The jacket features a left chest embroidered DUM Show logo done in bold collegiate lettering, clean and unmistakable. The back carries an extra large Dont Unfriend Me Show patch, styled in classic college fashion so it stands out from across the room. The right sleeve is finished with DUM Show Established 2020, capped with a football detail that gives it a true letterman inspired look without losing the performance feel of a Columbia softshell.

Wind resistant, water resistant, and built for everyday wear, this jacket works just as well on a cold morning as it does at a game, rally, or night out. It is not just merch, it is a recognizable uniform for people who refuse to be silenced, unfriended, or pushed out of the conversation.

• 100% polyester Nexegen contour-bonded soft shell
• 100% polyester chamois touch tricot lining
• Abrasion-resistant chin guard
• Zippered hand and chest pockets
• Adjustable cuff tabs
• Adjustable drawcord hem
• Wind and water-resistant
• Embroidered Columbia logo


This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

Size guide